Article 7 — Signs
Purpose and Intent
This Article is adopted to serve substantial governmental interests of correcting and avoiding multiple problems that would occur without the regulation of signs. The regulations contained herein are no more extensive than necessary to serve the substantial governmental interests defined in this Article. It is not the intent of this Article to regulate the content of signs, but only their composition, type, location, distance from the right-of-way, height, size, illumination, and in some cases, the duration they may be displayed, or other non-content based restrictions implied in this Article. It is not the intent of this Article to foreclose important and distinct mediums of expression for political, religious, or personal messages on any sign permitted to be erected by this Article. These regulations shall not be construed as limiting the message content of any sign.
It is hereby declared that the aesthetic and safety interests of the City of Lawrenceville are reasonably promoted by the provisions of this Article.
Accordingly, it is the intent and purpose of this article to provide for the orderly and harmonious display of signs within the community; to avoid the erection of displays which produce deleterious and injurious effects to adjacent properties and to the natural-beauty of the environment; to provide for: the safety of the traveling public by limiting distractions, hazards, and obstructions; to minimize visual clutter and encourage a positive visual environment within the City; and to promote the mental health, physical health, safety, and welfare of the public.
The regulations and requirements set forth herein shall be the minimum requirements to promote the health, safety, morals, and general welfare of the public, and to protect the character of the City of Lawrenceville.
The purpose and intent of these regulations is to create the legal framework for a comprehensive and balanced system of signage to improve and enhance the aesthetic environment of the City and to avoid the visual clutter that is potentially harmful to traffic and to the appearance of the community.
The City Council of the City of Lawrenceville finds that the regulations set forth herein will improve the visual appearance of the City by limiting the number and size of signs within the corporate limits, consistent with constitutional guarantees, while continuing to provide an effective means of communication.
** All figures in this article are examples**
Sign Regulations
All signs must be designed and sited according to the regulations outlined in this section. Applicants proposing signs that require a Special Use Permit or do not conform to these regulations may apply for a Special Use Permit by filing it with a standard sign permit application with the Planning and Development Department, processed and considered in accordance with the procedures required in Article 9, unless otherwise specified.
Types of signs
Billboard1
A sign, larger than 200 square feet in area.
Permitted Sign Dimensions The standards for billboards shall also apply to digital billboards, electronic message centers (EMCs) billboards and multiple-display area billboards, unless otherwise provided in this Section;
Maximum Height (including structure)
45 feet Minimum Setback from Right-of-Way 25 feet Maximum Sign Display Size 672 square feet- 14 feet (H) x 48 feet (W)
Quantity Permitted Special Use Permit required
(See Article 7 Signs, Section 702, Subsection H. Fall Zone);
Wood materials shall be prohibited in the construction or design of a billboard;
Should a permit be revoked the sign must be turned off immediately and remain off unless and until the sign is re-permitted. Re-permitting requires the owner to reapply in accordance with the procedures in place at the time of the new permit application, including paying fees required for a new permit;
10.No EMC shall utilize, house or contain any interactive features or components or in any way function as an interactive sign.
11.In considering the Special Use Permit, the City Council shall consider whether the applicant has agreed to publish public service announcements for the benefit of the citizens of the City of Lawrenceville. Public service announcements shall include, but are not limited to, dates and times of meetings of the Mayor and Council of the City, and the date, time, and place of City elections. These announcements would be published in accordance with an agreement consented to by the applicant and made a part of the Special Use Permit.
12.All EMC Billboards shall meet all requirements of the Georgia Department of Transportation for construction, placement and operation of such billboards.
Billboards and relating base considered by the Planning and Development Department as Abandoned or Discontinued Sign shall be removed at the expense of the sign owner;
1_ZON-ORD-2022-7_An Ordinance to amend the Zoning Ordinance of the City of Lawrenceville. The City Council of the City of Lawrenceville, Georgia hereby ordains that The Zoning Ordinance of the City of Lawrenceville is amended as follows: Delete Article 7, Signs, Section 702.1 Billboard in its entirety and replace with Article 7, Signs, Section 702.1 Billboard as adopted on Monday, May 2, 2022.
Electronic Message Center (EMC) Sign
A computer programmable sign capable of displaying figures, picture images, symbols or words that can be altered or rearranged on-site or by remote means without altering the face or surface of the sign. If any indoor EMC signs are visible from a public right-of-way, they will be subject to all conditions and standards of this ordinance.
Purpose and Intent; Findings Regarding Electronic Message Center (EMC) Signs Unless restricted as required by this ordinance Electronic Message Center (EMC) signs, which allow operators to change the content from remote locations in a matter of seconds, have been shown to create possible threats to public safety. Such signs are erected for the purpose of trying to hold the attention of motorists by changing messages and pictures for short durations using a series of bright, colorful images produced mainly via LED (light-emitting diode) technologies. Brightly lit signs that change messages every few seconds compel motorists to notice them, and they lure the attention of motorists away from what is happening on the road and onto the sign. Such signs pose public safety threats because if they attract a motorist’s attention, the motorist will look at the sign and not the road. Electronic Message Center (EMC) signs are also a threat to public safety because of their brightness, making them visible from great distances. Due to their nature of brightness and changing displays, Electronic Message Center (EMC) signs are more distracting than signs which do not vary the message. Some such signs could, if unregulated, have the appearance of large, plasma-screen televisions. An electronic LED display contains brightly-lit text and graphics which can be seen from hundreds of feet away, drawing the attention of everyone within view. Unless otherwise regulated, such displays can be extremely bright since they are designed to be visible in bright sunlight and at night. Furthermore, the human eye is drawn to them far more strongly than to traditional illuminated signs. Such electronic LED displays can be seen from as far away as six-tenths of a mile, making them distracting. It takes a minimum of six seconds to comprehend the message on an electronic sign, which is three times the safe period for driver distraction. For these reasons, it is the intent of the City Council to regulate Electronic Message Center (EMC) signs. The City Council relies on the following studies and findings, among others, as empirical and professional justification for imposing this regulation:
A Wisconsin Department of Transportation study examined crash rates on I-94 East and West adjacent to the Milwaukee County stadium, after a variable message sign that showed sports scores and ads had been installed and concluded that “it is obvious that the variable message sign has had an effect on traffic, most notably in the increase of the side swipe crash rate.” An analysis of the 100-Car Naturalistic Driving Study, conducted by the National Highway Traffic Safety Administration, released in 2006, showed that taking one’s eyes off the road for more than two seconds for any reason not directly related to driving (such as checking the rearview mirror)
“significantly increased individual near-crash/crash risk.” A 1998 FHWA memo noted that digital signs raise “significant highway safety questions because of the potential to be extremely bright, rapidly changing, and distracting to motorists.” A 2001 FHWA review of billboard safety studies found that “the safety consequences of distraction from the driving task can be profound.”
Permitted Sign Dimensions Maximum Height (including structure)
12 feet Minimum Setback from Right-of-Way Equal to height of sign Maximum Sign Display Area 54 S.F. per lot All EMCs shall require the approval of a Special Use Permit from the Lawrenceville City Council unless such sign meets the requirements of Section 702.3 Ground Sign – Commercial, Industrial or Office herein. All EMCs must satisfy the following requirements:
(below) for all times and all weather conditions; day, night, twilight, overcast skies, and dark clouds. Excessive brightness is a distraction to vehicular traffic and as such is a hazard. Failure to control a sign’s brightness will result in the sign being turned off until the brightness is within the standards.
Pike Street intersection.
except for those signs meeting the requirements of subsection J above.
Ground Sign – Commercial, Industrial or Office
An independent permanent structure, attached to the ground with a solid supporting base. The following types of signs are permitted and regulated within the OI, BG, BGC, HSB, LM and HM zoning classifications. The ground shall not be altered for the sole purpose of providing additional sign height.
Permitted Sign Dimensions Maximum Height (including structure)
12 feet Minimum Setback from Right-of-Way Equal to height of sign Maximum Sign Display Area
Gross Building Space Maximum Sign Size 0 - 10,000 10,001 – 50,000 50,001 -100,000 >100,001 75 S.F.
100 S.F.
150 S.F.
200 S.F.
Ground Sign – Residential Subdivision Sign
A permanent entrance ground sign for residential development of subdivision or planned unit development. The following types of signs are permitted and regulated within the AR, RS-180, RS-150, RS-60, RM-8, RM-12, RM-24, CMU and MH zoning classifications. The ground shall not be altered for the sole purpose of providing additional sign height.
Permitted Sign Dimensions Maximum Height (including structure)
6 feet Minimum Setback from Right-of-Way 10 feet Maximum Sign Display Area 32 S.F. per sign (structure not included)
Sandwich Board or A-Frame Sign
A sign that is portable and self-supporting.
Permitted Sign Dimensions Maximum Height (including structure)
3 feet Minimum Setback from Right-of-Way 0 feet Minimum Sign Display Area One sign totaling 6 square feet-3 feet x 2 feet Sandwich Board, A-frame sign signs, sidewalk or curb signs are allowed exclusively in the Downtown Entertainment District area, provided that the sign area does not exceed 6 square feet, the height of the sign does not exceed 3 feet, and the sign does not impede the flow of pedestrian or vehicular traffic. Any a-frame, sandwich board, sidewalk or curb sign which does not meet the criteria listed above shall only be allowed upon approval of a permit by the City. The application shall include a description and/or sketch of the proposed sign and a sketch of the area in which the sign is to be located. The description sketch shall include dimensions and colors to be used on the sign.
Temporary Sign
A display, sign, banner, or other devices with or without a structural frame, not permanently mounted, and intended to be displayed for only a limited time.
Wall Sign
A sign painted on or attached to the plane of a wall of a building or structure .
Permitted Sign Display Area
Maximum Sign Display Area Gross Building Space Maximum Sign Size Per Elevation Total Sign Area Per Building 0 - 2,500 2,501 – 15,000 15,001 -50,000 >50,001 36 S.F.
60 S.F.
100 S.F.
200 S.F.
72 S.F.
120 S.F.
200 S.F.
400 S.F.
Permitted Sign Dimensions Maximum Height (including structure)
N/A Maximum Sign Display area As measured from its outermost points, covers 20% or more of the total door area Minimum Setback from Right-of-Way N/A
Permitted Sign Dimensions Maximum Sign Display Size 36 Square Feet Maximum Sign Display Height 12 Feet Minimum Setback from Right-of-Way 2 Feet Vertical Clearance - Sidewalk 10 feet Vertical Clearance – Driveways & Parking Areas 14 feet
Permitted Sign Dimensions Maximum Height (including structure)
N/A Maximum Sign Display area As measured from its outermost points, covering 20% or more of the total window area Minimum Setback from Right-of-Way N/A
Prohibited Signs
Signs located on right-of-ways, utility poles, and street signposts are prohibited. These will be picked up and disposed of.
The following types of signs are prohibited in all zoning districts of Lawrenceville:
Signs Exempt from Permitting
Unless expressly prohibited under Section 703 Prohibited Signs, however, all exempt signs shall meet the display area, height and setback requirements of this Section:
Permitted Sign Dimensions Maximum High (including structure)
8 feet Maximum Sign Display Area 32 S.F.
Minimum Setback from Right-of-Way Equal to height of sign
Internal to all commercial or industrial developments and not visible from a public Right-of-Way.
Nonconforming Signs
It is the policy of the City to encourage that all signs within the City be brought into compliance with the terms and requirements of this Ordinance.
A nonconforming sign may not be replaced by another nonconforming sign.
Procedures
Sign Permits Required
Appeals
For purposes of review of appeals from this Sign Ordinance, the Board of Appeals shall have 45 days in which to make a decision regarding the appeal. The Board of Appeals shall have the authority to approve, deny or remand the order, requirement, decision or determination by the administrative official. A remand in this case is an action to send a particular appeal to the Mayor and Council for modification of the Ordinance consistent with appropriate constitutional principles. Any person aggrieved by any order, requirement, decision or determination of the Board of Appeals shall have 30 days in which to appeal such decision to the Superior Court of Gwinnett County by a Writ of Certiorari.
Consistent with the decisions of the Supreme Court of the State of Georgia, an appeal from the Board of Appeals shall not be de novo and the records below shall be binding on all parties to the appeal.
Any person denied a Special Use Permit for a sign by the City Council shall have 30 days in which to appeal such decision to the Superior Court of Gwinnett County by a Writ of Certiorari. Consistent with the decisions of the Supreme Court of the State of Georgia, an appeal of the denial by the City Council shall not be de novo and the records below shall be binding on all parties to the appeal.
Penalties for Violations
Violations of this Ordinance shall be punishable by the issuance of a citation and summons to Municipal Court. Any person found guilty of violating this Ordinance shall be fined an amount not to exceed $1000.00 and/or probation or community service. If the prohibited sign is not removed or corrected within 10 days of the disposition of any citation in Municipal Court, the owner or occupant shall be subject to multiple citations and fines in Municipal Court until the sign is removed or brought into compliance with this Ordinance.
Interpretation and Severability
All signs may display a noncommercial message in addition to, or in lieu of, any other message.
Maintenance and Removal
Every sign, including those specifically exempt from this Code in respect to permits and permit fees, shall be maintained in good structural condition at all times. All signs shall be kept neatly painted, including all metal parts and supports thereof that are not galvanized or of rust-resistant material. The Planning and Development Director shall inspect and shall have the authority to order the painting, repair, alteration, or removal of a sign that shall constitute a hazard to safety, health, or public welfare by reason of inadequate maintenance, dilapidation, or obsolescence.
Any such sign shall be removed or repaired by the owner of the sign or the owner of the premises.
Signs that are lit but are not functioning as designed shall not be illuminated until the defective bulbs are replaced.