Article 8 — Site and Architectural Design Guidelines, Chapter 8-4 — ARCHITECTURAL DESIGN GUIDELINES
Purpose and Intent
This chapter provides guidelines for the architectural design of buildings and structures on individual sites which are generally appropriate on a citywide basis and will be applied by the Community and Economic Development Department during the process of architectural design review as required by Chapter 8-2 of this ULDC.
Applicability
Architectural Design Compatibility
Buildings or other improvements should be compatible with the orientation, directional emphasis, shape, volume, massing, proportion, rhythm, scale and materials of the context, setting and streetscape of the site. Architectural design should be compatible with the developing character of the neighboring area. Design compatibility includes complementary building style, form, size, color, materials, and detailing. Determinations of compatibility will consider each of the following factors as appropriate:

Placement and Orientation of New Construction

Note: Scale and continuity of building addition is appropriate; however, cornice line could be better coordinated.
Source: City of Gainesville Preservation Manual and Design Guidelines
Building Style and Design
Classification of Building Materials
Building material can be classified based on its application as:

Fenestration on Commercial Addition
Exterior Building Materials and Finishes
Finishing options include smooth stucco with some slight texture, stucco that can be tooled to produce various patterns, or a uniform rough stucco finish that is applied over smooth stucco.
Roofs
Buildings on Corner Lots or at Street Corners
Buildings on street corners should be designed with an architecturally distinctive entrance facing the corner.
Modulation
Buildings with blank or unmodulated facades parallel to public rights-of-ways should be avoided. The maximum building length without modulation shall be 100 feet. Modulation may be accomplished with one or a combination of the techniques described below:
Awnings and Canopies
Colors
Architectural Lighting
Building façade lighting can help enhance the intrinsic charm, beauty, and use of any given setting. Architectural lighting may include outlining, floodlighting, spotlighting, or any applicable combination of these techniques.
Designers should avoid lighting these reflective surfaces directly.
Accessory Buildings
Accessory buildings should be substantially similar to the principal building in terms of material finish, color, and architectural detailing.